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What is Backlink? And explain nofollow and dofollow link

Links are how search engines see the relationship between the website. They travel from one website to another via a link.  Understanding how other websites link to you is an important first step in building a healthy backlink profile for your website.

More high-quality external links pointing to your website brings in more traffic — not just from the people who click on those links but also via search engines.

What is a Backlink?


A backlink is a link created when one site linked to another website. backlink also is known as “inbound link” or “incoming link”.


Why backlinks are important?

Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another.

In essence, backlinks to your website are a signal to search engines that others vouch for your content. If many sites link to the same webpage or website, search engines can infer that content is worth linking to, and therefore also worth surfacing on a SERP. So, earning these backlinks can have a positive effect on a site’s ranking position or search visibility.


What Is a Dofollow Link?

Dofollow is simply the default state for a link. any link without the nofollow attribute is a do-follow link.

When another website links to yours with a standard link, it can directly affect search engine rankings.


How do dofollow links affect site rankings?

Search engine bots crawl the web through dofollow links, registering who is linking to who. These relationships pass a type of authority that SEO pros call “link juice” from one site to another.


What Is a Nofollow Link?

To the average website user, dofollow and nofollow links look exactly the same. However, nofollow links include a small piece of code, called an attribute, that lets search engine bots know not to follow the link. It looks like this: rel=“nofollow”.

According to Google, nofollow links don’t pass any PageRank to the website being linked. This means that nofollow links pointing at your website do not directly affect your site’s position in search engine results pages.

Links from the following types of content are usually nofollow links:

  • Blog comments
  • Social media
  • Forums
  • Press releases
  • Sponsored content
  • Widgets


How to Make a Link Nofollow

Let’s say you’ve accepted a sponsored post on your blog. To add the nofollow attribute to links within the article, you need to modify the code:

  1. In your blog editor, switch to the HTML view so you can edit code directly.
  2. Find the link you want to make nofollow.
  3. Add the Nofollow attribute so it looks like this:

Example anchor text

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